Project Description
Sandbox had the privilege of collaborating with iiNet and Marketforce for a special campaign celebrating the iconic Australian brand’s 25th year. The Marketforce brief was to come up with a visually dynamic way to represent a journey though 25 years of technology. Together with Director Richard Vilensky it was decided to portray this as a continuous sequence in which Finn is stuck in a loop – constantly entering and exiting the same room over and over again at 10 year intervals (the 90s, 2000s and present day). From the beginning, there was a strong emphasis on a tactile, in-camera feel to this execution: in particular our transitions from room-to-room. The looks were intricately designed, the set was built to measure, and the action was rehearsed within an inch of its life. With a number of challenging in-camera practical gags at every turn, as well as considerable post VFX to bring it all together, this was a unique and rewarding experience for the Sandbox team, and one we thoroughly enjoyed. Thanks to the post-production team for the paint outs and seamlessly combining the shots together.
Full Credits
Production Company: Sandbox Productions Producer: Jenny Crabb Production Coordinator: Maria Elena Amatulli Director: Richard Vilensky Director of Photography: Allan Myles Offline Editor: Tony Bannan Colour Grade / Online Editor: Jaemie Manners VFX Artist: Tony Bannan VFX Artist: Jaemie Manners VFX Support: Denzil Heeger Sound Studio: Soundbyte Studios Post Sound: Brad Habib Agency: Marketforce Chrief Creative Officer: Paul Coghlan Strategic Client Director: Carly Wilcox Art Director: Lauren Regolini Agency Producer: Nicole Beer Client: iiNet General Manager Marketing: Rob Holmes Campaign Manager: Brent Clinch Video Content Designer: Mo Pattni Social Media and Comms Coordinator: Rebecca Spargo Campaign Coordinator: Daniel Bartels Senior Campaign Manager: Austin Sandell Campaign Coordinator: Kristen Jackson
