Project Description
We are proud to showcase our most recent collaboration with 303 MullenLowe: Save a Life TVC Campaign for St John WA & The Road Safety Commission. With Armand de Saint-Salvy at the wheel, this powerful piece highlights that anyone can save a life by undertaking St. John’s free 15-minute First Aid course. Based on a real-life crash and first aid scenario, it shows the critical first four minutes after a crash, and an extraordinary moment in which a young driver saves an unconscious motorist’s life by using just the tips of her fingers, and the knowledge of first aid.
Full Credits
Production Company: Sandbox Productions Director: Armand de Saint Salvy Executive Producer: Hollie Gibson Producer: Kelly Marie Miller Production Coordinator: Madison Armstrong Post Production House: Sandbox Productions Offline Editor: Armand de Saint Salvy Offline Editor: Joel Taylor Online Editor: Joel Taylor VFX: Tony Bannan VFX: Paul Siciliano Agency: 303 MullenLowe Managing Director: René Migliore Senior Business Director: Holly Creasey Business Coordinator: Braydon Gallop Chief Creative Officer: Damian Royce Head of Production: Johnathan Julius (JJ) Art Director: Stephen Hansen Copywriter: Zosia Kilpatrick Client: St John WA Head of Brand & Marketing: Smiljka Dimitrijevic First Aid Marketing Specialist: Kieran Ball Head of Customer Experience: Tom Hubbard Social Media and Content Specialist: Abbey Dunne Clinical Digital Specialist: Matt Didcoe Marketing Assistant: Katerina Lagara-Kenworthy
