Anyone Can Save A Life

About This Project

We are proud to showcase our most recent collaboration with 303 MullenLowe: Save a Life TVC Campaign for St John WA & The Road Safety Commission. With Armand de Saint-Salvy at the wheel, this powerful piece highlights that anyone can save a life by undertaking St. John’s free 15-minute First Aid course. Based on a real-life crash and first aid scenario, it shows the critical first four minutes after a crash, and an extraordinary moment in which a young driver saves an unconscious motorist’s life by using just the tips of her fingers, and the knowledge of first aid.

Full Credits

Production Company: Sandbox Productions
Director: Armand de Saint Salvy
Executive Producer: Hollie Gibson
Producer: Kelly Marie Miller
Production Coordinator: Madison Armstrong

Post Production House: Sandbox Productions
Offline Editor: Armand de Saint Salvy
Offline Editor: Joel Taylor
Online Editor: Joel Taylor
VFX: Tony Bannan
VFX: Paul Siciliano

Agency: 303 MullenLowe
Managing Director: René Migliore
Senior Business Director: Holly Creasey
Business Coordinator: Braydon Gallop
Chief Creative Officer: Damian Royce
Head of Production: Johnathan Julius (JJ)
Art Director: Stephen Hansen
Copywriter: Zosia Kilpatrick

Client: St John WA
Head of Brand & Marketing: Smiljka Dimitrijevic
First Aid Marketing Specialist: Kieran Ball
Head of Customer Experience: Tom Hubbard
Social Media and Content Specialist: Abbey Dunne
Clinical Digital Specialist: Matt Didcoe
Marketing Assistant: Katerina Lagara-Kenworthy