Project Description
RARE’s creative approach to the new brand campaign for Bowra & O’Dea was to focus on the special moments in life rather than death. Sandbox director Alex Feggans bought this idea to life with a poetic and heartfelt treatment of the tvc.
Full Credits
Production Company: Sandbox Productions Senior Producer: Jenny Crabb Producer: Maria Elena Amatulli Director: Alex Feggans Director of Photography: Patrick O’Sullivan Offline Editor: Tony Bannan Colour Grade / Online Editor: Jaemie Manners Sound Studio: Soundbyte Studios Post Sound: Brad Habib Agency: Rare Executive Creative Director: Brett Wheeler Strategic Client Director: Amanda Allier Creative Director: Liz Hammond Copywriter: Alinda Henson Managing Director: Callum Mackenzie Agency Producer: Shannon Hicks Client: Bowra & O’Dea CEO: Deanne McLeod Marketing Coordinator: Emily Raspa
